Company News

SOHO is a multibrand retail chain of premium segment that sells footwear and accessories in Moscow and regions. Soho offers casual and classic apparel, sportwear, kids clothes of world famous brands such as: Tommy Hilfiger, Gant, Marc O’Polo, Napapijri, Laurel, Pantofola d’Oro, Smith’s American, Fossil, Samsonite, Kickers, Belmondo, OTTO Kern, Pierre Cardin, Tom Tailor, Cruyff, Gola. The owners of the retail chain say the goods are selected by international market specialists: designers, market researchers, buyers, technologists etc.
There are already 7 Soho salons in Moscow. The new salon will occupy 150 sq.m on the 1st floor of outlet center “BrandCity” on 26th km of Moscow Ring Road.

“BrandCity” is a re-conception project of a Retail and Entertainment Center “Waymart” opened in 2002. Its GBA is 30 000 sq.m. The complex has a surface parking for 2000 cars . Baldinini, AllSeasons, Samsonite, Sportmaster, X-Persona, Redmond, S Class, Jenny, LaRose, “Uvelirny”, “Coffee Cantata”, “Dlya Dusha I Dushi”, Porsche Design are represented in the center.
“Soho is well-known for its quality and customers appreciate it. Demand is already well-formed. I am sure that the retail salon in Outlet Center “Brand City” will be popular among customers. According to the concept of the outlet, discounts may reach 30-70%”, - says Olga Zbrueva, Head of Clients Department at ASTERA, an alliance member of BNP Paribas Real Estate