Company News

20 august 2012

Shoes salon Hogl will be opened on Vladimirsky pr. with ASTERA assistance.

A new shoes salon Hogl will be opened on 7, Vladimirsky pr. on August, 20. ASTERA, an alliance member of BNP Paribas Real Estate, has rendered services on premise selection.

Hogl is a brand of LORENZ Shoe Group AG, an Austrian shoes manufacturer, one of the biggest producers in Europe. Annual turnover of the company makes up more than 70 mln euro, 90% of all production is for export. The brand is represented in 30 countries of the world. Monobrand retail chain has its shops in 11 regions of Russia.

There are 3 official brand shops in Saint Petersburg, Hogl salon on Vladimirsky prospect will be the fourth. The salon will occupy premises of 75 sq.m that were previously occupied by another footwear retailer.

During their work ASTERA experts not only rendered services on premise selection, but also evaluated marketing possibilities and financial feasibility of placing a new Hogl shop on 7, Vladimirsky pr. taking into consideration the operating Hogl shop in shopping center "Nevsky Center". Specialist concluded that, despite the distance, the shops are located in different trade zones and will be orientated on different customer flows.

"Vladimirsky prospect is a strategic point in Saint Petersburg where every respectable premium segment brand should be represented", says Dmitry Ivanov, director of OOO "Nord", a developer of Hogl retail chain. "The selected premises have one more advantage: good shop windows. Good shop windows are a key point in our marketing strategy during promotion of new collections. Advertisement images placed in shop windows show the idea of every collection and are recognizable among Hogl customers. A new official brand Hogl shop will be opened in retail and entertainment center "Frantsuzskii Bulvar" in October. It will be the biggest shop of the chain with an area of 100 sq.m”.

ASTERA experts state that there are good reasons for Hogl place selection. "Vladimirsky prospect from "Vladimirskaya" to "Nevsky Prospect" metro stations is a historical area for footwear trade and attracts target audience", - says Lyudmila Reva, the Director at ASTERA, an alliance member of BNP Paribas Real Estate. "Together with Liteiny Prospect it forms one of the main trade lines of city center that at the same time is a trade corridor. Only Nevskii Prospect and Sadovaya street have higher demand from tenants than Vladimirsky Prospect".
<< Return to the list