Company News
30 january 2013A new hypermarket «Megastil» is opening in St.Petersburg with the participation of ASTERA
Chain stores are classified as «medium\medium+». According to the research of «Megastil», the majority of customers are women aged 35-45 and men aged 25-35.
«Megastil» hypermarkets are not located within walking distance. The concept of the chain development includes opening of stores in so-called bedroom districts distant from the city centre. “In the coverage area of any hypermarket there are several city districts at once, and a new store in the district «Rybatckoye” covers even nearby suburbs of St.Petersburg. Due to this fact, transport access and nearness to Metro (Subway) are one of the main factors considered in the process of choosing premises. Good location combined with high quality service, novelty of format and other competitive advantages of this trade network let us attract customers and make the project successful», noted Svetlana Chernisheva, the head of the department of the project brokerage of ASTERA in alliance with BNP Paribas Real Estate.
New hypermarket will correspond to «Megastil» standarts, such as spacious hall, about 40 000 names of goods, plenty of fitting rooms, a cafe, recreation area, satellite television. In addition there will be a dry-cleaner’s, pharmacy and other leaseholders.
Today in St.Petersburg there are 4 working hypermarkets «Megastil» and 3 hypermarkets (one of which is located in Moscow) are about to open within the next few months. In 2013-2014 «Megastil» is planning to open 15 hypermarkets with area from 1 000 to 10 000 square metres.