Company News

The first Colour Studio “Tikkurila” was opened in Saint Petersburg

The first branded “Colour Studio” and the flagstore of Russia “Tikkurila” was opened at 109, Ligovskiy prospect on the area of 120 sq.m. The consultant of the deal was ASTERA an alliance member of BNP Paribas Real Estate.

Tikkurila production is presented in more than 8000 sales outlets throughout Russia in different forms from small pavilions at construction markets to major chain malls. “Colour Studio” at 109, Ligovskiy prospect is a brand new form of realization of the concern production based on the integrated interaction with the distributor. In future Tikkurila is intended to develop such form of interaction in different regions of Russia.

Besides a wide range of products and colours (more than 20000 hues), advanced equipment and expert consultations, the studio visitors may attend special courses. During the master class professional painters will tell the visitors about the specifics of application and obtaining stunning effects while decorating their own houses. The target audience of the studio are designers and private customers preferring to save their time completing some tasks at the same place. That’ exactly why the “one window” principle is performed in the shop.

“In the modern world the time is becoming the main resource. That’s why the customers waite for us to give them possibility to solve some problems at the same place. In addition it is important for the buyer to let the professionals find the comprehensive solution on this question (“Do it for me” format). The sales outlet format in the “Colour Studio” allows to run such a query. That’s why we are proud to present this project that integrates the best european background of Tikkurila and at the same time is adapted to the needs of Russian buyers and the current model of the companie’s distribution”, says Evgeniy Evtushenko, commercial director of Tikkurila, Russia.

“Ligovskiy prospect as a trade highway appeals tenants primarily thanks to peculiarities of car traffic here. This location includes both central and southern parts of the city, Moskovskiy and Frunzenskiy regions. Moreover a close proximity to “Ligovskiy prospect” station provides a heavy pedestrian traffic”, says Liliya Pavlova, customer service director of ASTERA an alliance member of BNP Paribas Real Estate.