Company News

With ASTERA participation LADOGA Group opens its first bar in St. Petersburg

LADOGA Group opened its first brand new wine and cocktail bar on 76-78, Bolshoy prospect of Petrogradskaya Side. ‘Monopol’ will offer its customers high quality alcoholic drinks from all over the world at favorable prices. Investments into the project amounted to 6 million rubles. ASTERA an alliance member of BNP Paribas Real Estate served as a consultant in terms of finding premises with the area of 306 sq.m.

LADOGA Group has been operating on the market since 1995 and today it is not only the largest alcohol producer, but the importer of beverages from all around the world. ‘Monopol’, wine and cocktail bar, is company’s new project oriented to admirers of high quality liquor.

‘Monopol’ is a complex separated into three zones. The bar for 82 seats occupies two halls, and a brand liquor market will be allocated in the third hall. According to management plans, every day the bar will accept around 500 people.

‘The main goal of the project is the development of wine drinking culture in democratic format. Guests of Monopol bar will be offered drinks from the most popular winemaking regions of the world. Our company owns businesses in Spain, France, Chezh Republic and  the part of our income we invest our product availability for the customers and development of wine culture’, - notes Dmitry Isachenkov, Development director at ‘Ladoga Distribution’.

LADOGA group is the producer, importer and distributor of its own goods. Due to the absence of any intermediary in logistic chain, the company is ready to offer its customers good prices for all assortments. About 50 wine brands will be available to our customers in the bar at fixed price which is120 rubles for a glass. Average check will amount to 600 rubles.

Due to the neighboring with brand stores of LADOGA Company each customer of Monopol bar will be able to purchase a bottle of any preferred beverage.  Also we have a wine list which accounts to about 14 different titles and a menu with light meals and snacks: salads, cheese and meat platters, desserts, and tapas sets.

According to company management, payback period of the project will estimate to 2.5 years. In future, the bar is also planning to be used for different special events such as, degustation, lectures, and wine tasting evenings.

Besides St. Petersburg, LADOGA group will develop its new project in Moscow and in other large Russian cities with population of more than 1 million inhabitants. The company is planning to open about 30 outlets by the end of 2018. Expected amount of investments is 90 million rubles.

‘After the opening of a renewed Petrogradskaya metro station premises located at the intersection of Kamenoostrovsky and Bolshoy prospects have gained their popularity again among tenants such as, restaurants, stores, and banks. Demand often exceeds supply as the rotation of tenants is very low. There is almost no vacant space. Average rental rates for built-in premises with the area of 200-300 sq.m fluctuates within the limits of 3000-4000 RUR/sq.m/per months depending on their location. However, even in this location there are offers with big exposure period on the market due to overstated rental rates. In this situation developing companies are waiting for the decrease of rental rates.

The facility on Bolshoy prospect of Petrogradskaya side is a very good choice for a wine bar: the project is located in the immediate vicinity from the metro station at the intersection with high pedestrian and vehicle traffics which allows providing a big customer flow’, - comments Olga Atkachis, Head of Retail Department at ASTERA an alliance member of BNP Paribas Real Estate.