Project Advertising and PR support

For effective management of Your Business recommends you to use our service
“Project Advertising and PR support”.

Using our vast experience and wide knowledge in creation and realization of successful real estate projects, we offer you a complex of advertising, PR and marketing services, which will allow you:

• to decrease exposure period of your Object in the market and to find tenants and buyers efficiently;
• to form favorable image of your Company and real estate premises, and to provide loyalty and constant attention from Media, clients and final users.
  

Considering all your requests, our experts will be able to provide full advertising support of your Project, to give you all necessary advice and to consult on other types of services.

We developed an optimal set of advertising services for each business segment!

For owners of street-retail premises or élite residential real estate, we offer:

• professional photography and high-quality presentation of the Object;
• development of media plan of advertising campaign, selection of the most effective advertising sources and budget evaluation;
• advertisement development, its distribution on specialized web portals and in key mass media, control of advertising publication and efficiency rating;
• creation and distribution of outdoor advertising.

For tenants and buyers of commercial real estate premises, we offer:

• assistance in the development of logo;
• development and promotion of presentation web portal of the company;
• creation and printing of advertising materials (booklets, pamphlets, etc.);
• concept development, production and distribution of outdoor advertising;
• organization of media relations, creation and distribution of press-releases through our own database of journalists;
• organization of press-conferences and other special events.

For owners and developers of business-centers, shopping centers, and industrial objects, we offer complex promotion campaign, which includes the following services:

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1. Project Development and Startup:

Naming 
Creating the name, official project name with account of its specification and peculiarities of target audience;

Logo
Design of Project’s graphic symbol with consideration of the peculiarities of promotion strategy;

Slogan Creation
Finding of a short but capacious phrase, which will reflect the main idea of the project;

Brand Book and Advertising Materials
- Forming of Project’s design canons (corporate color scheme, company typeface);
- Creation and printing of information and presentation materials (booklets, pamphlets, leaflets, presentations, 2D and 3D-models, etc.);

Development and Promotion of Project’s Internet Resource
Corporate web site creation (design, page proof, information content, optimization).

2. Project’s Advertising Promotion Events:

Outdoor advertising
Selection of the most favorable formats of outdoor advertising in the city, design development and signboard production, assistance in installing and coordination of advertising structures;

Project Advertisement through Internet Resources
- Project advertisement on ASTERA corporate web site (placement in common base, in top listing, popup window module);
- Banner and pamphlet advertising on field-specialized web portals (banner design, selection of the most effective internet web sites);
- Distribution through Yandex Direct by using keywords (selection of key phrases and running the campaign);

Advertisement in Mass Media
- Development and distribution of advertising modules in business and specialized media.

PR

1. Organization of Media Relations
- Creation and distribution of news press releases, commentaries on behalf of a Client, expert view, initiation of “newsworthy information”;
- Keeping track of citation rating of the Project in mass media regarding the results of publications, press clipping.

2. Organization of Special Events
- Complex organization of PR events of different types (press-conferences, business breakfasts, opening ceremonies etc.).
- Preparation to participate in field-oriented exhibitions (for example, in big international events such as PROEstate, MAPIC, MIPIM and others) including the development of stands, decision of all organizational questions and preparation of accompanying materials.

3. Project Promotion in Popular Social Networks
Creation of project accounts in social networks, publication of advertising modules, notes, news materials, initiation of interaction with users.

MARKETING

1. Marketing Analysis of the Market

-Month to month monitoring of competitors’ projects including analysis of price and advertising strategies
- Efficiency rating of existing advertising sources

2. Call Center Services
Processing of incoming calls by professional experts of our own call-center in ASTERA, which allows us to keep track of advertisement campaign efficiency and make adjustments in its realization in a timely manner.

Advantages of cooperation with ASTERA:

• Due to sufficient work experience on the real estate market, we know the way to present your Object effectively to potential user;

• Well-established database of journalists allows us to represent the Project in mass media successfully;

• Strong relations with advertising departments of publishing houses give us the possibility to receive agency commission for advertisement distribution and, accordingly, to decrease cost of services;

• Regular monitoring of advertising sources’ efficiency allows us to keep track of their output and offer our clients only the most effective methods of promotion;

• Strong connections with event-agencies and print shops give us the possibility to provide services as a single set;

• We work with each client individually and form optimal set of services with account of client’s requests.


For additional information of listed service, please, contact Marketing Department of ASRETA Company by phone (812) 703 00 03 or via e-mail: marketingspb@asteragroup.com